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Thursday, July 16, 2009

Play to Stop

The EU has teamed up with MTV to get the youth of Europe into the spirit of tackling climate change (apparently the continent's youngsters are a bit slack in the greenhouse department). The 'Play to Stop' campaign is utilising a series of concerts to bring youth together and create 'teaching moments' that encourage Generation Y to participate in greenhouse gas mitigation. And there's heaps of social marketing gadgets like Twitter, Facebook, etc on offer. The concerts will be held in Stockholm, Budapest and, of course, Copenhagen and will be televised via MTV throughout Europe. Details on concert line-ups remain sketchy, but Moby will be headlining the Stockholm show on August 20.

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